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Press Release

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IPHONE APP RELEASE: COLLEGE RITES – SEC EDITION
SEC fans have an iPhone app especially for them.

A new iPhone app targeting fans of the Southeastern Conference has just been released. The College Kids are proud to introduce College Rites – SEC Edition to the international market. Did you know that “Rocky Top” was written in less than ten minutes? Or that Kentucky has a sports following outside of basketball? Learn of the richest traditions and what to do in each college town. Features of College Rites include:

Tradition List and Descriptions
Tradition Ranking
Sample Picture Viewing
Interactive Message Board
YouTube Links
Picture Uploads
Member and Photo Search


And the best part is, it was developed by SEC fans. An innovative class on Mississippi State’s campus brought creators Daniel Herrington and Christina Young together by a lucky twist of fate. They met after hearing about a class that allowed students “to create an actual product and take it to the international market.” Hit by the entrepreneurial bug, they went into business in August and have since created this interactive application.

“We met on a Tuesday and started business the next day. We visited Auburn four weeks later for a football game and got this idea. Here we are today, with a great app for our friends and fans of the SEC,” said Young of how the project began.

“On the drive to Auburn, we wanted to know more than directions to town. What in the world does ‘War Eagle’ mean and what does it have to do with Tigers? What’s at Toomer’s Corner? And how did these traditions start?” Herrington added. “We love the SEC and want to celebrate its schools, even our rivals.”

Young, business analyst for the College Kids, graduated in December from Mississippi State as a chemical engineer and will begin work in July for a major oil company. Herrington, the technical expert, is a senior in electrical engineering. Friends Austin Dear and Tim Myers were critical to success: Dear is a junior in Business Information Systems and the lead programmer, while graphic artist Myers was over design.

“Together we have really created something great, something worthwhile,” Young speaking of recruiting friends to help out. “We are fans of Mississippi State and the SEC. This is who we are. And being able to create this app for other fans makes it so much better.”

College Rites is now available on the Apple App Store. A Lite version can be downloaded for free, while the Full version is $0.99 and allows members to complete the list and post comments and photos. To learn more, visit the website at www.collegerites.com or check it out on Twitter or Facebook.

“We encourage you to become a better fan of the SEC with College Rites. Discover the traditions that make our schools great. Quiz friends. Complete the list. Make it a tradition.”